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Demographics and Attitudes
Attitudes to Advertisements
Attitudes to Importance of TV
Attitudes to Importance of Video Content
Attitudes to Payment and Finance
Attitudes to the BBC
Attitudes to the BBC TV Licence Cost
Attitudes to the BBC TV Licence Privileges
Demographics
Devices
Device Ownership: How many of the following products are currently in use in your household?
Personal Device Usage: Please indicate how often you personally use the following devices
Purchase Intentions: Please indicate how likely it is that you personally will buy one of the following products during the next 12 months
Spending Intentions: Please indicate approximately how much you expect to spend on the following products
Wireless Devices
Device Ownership: Which of the following devices do you own?
Device Connectivity: What type of wireless connectivity do you personally use with your laptop?
Device Connectivity: What type of wireless connectivity do you personally use with your netbook?
Device Connectivity: What type of wireless connectivity do you personally use with your iPad or tablet?
Device Connectivity: What type of wireless connectivity do you personally use with your E-Book reader?
Device Connectivity: What type of wireless connectivity do you personally use with your Portable gaming device?
Device Connectivity: What type of wireless connectivity do you personally use with your Personal navigation device (satnav)?
Device Usage: What are the main three reasons you bought your Portable Mobile Wi-Fi hotspot router or the main uses you have for it?
Device Buying Intentions: You say you DO NOT have a Portable Mobile Wi-Fi hotspot router (e.g., MiFi or other small router from your wireless provider that you carry with you). Would you consider buying one?
Device Usage Intentions: What would be top three reasons you would buy a Portable Mobile Wi-Fi hotspot router? (e.g., MiFi or other small router from your wireless provider that you carry with you)
Services
Broadband Access Technologies: Which of the following types of broadband Internet and Mobile Data services are currently in use in your household to connect to the Internet?
Broadband Speed
Cord-cutting: Behaviors: Thinking about your household’s television service over the past twelve months, please indicate which of the following statements apply to your household
Cord-cutting: Motivations: How important are the following reasons that your household stopped paying for television service during the past 12 months.
Managed Home Services: Does your household currently have access?
Service Availability: Which of the following services are currently used in your home?
Service Provider Brands: Who is the primary current service provider for your household?
Television Access Technologies: Which of the following types of television service does your household use?
Television Service Fees and Satisfaction
TV Service: Propensity to Churn
Digital Media
Activities while Watching TV
Ad-blocking: Usage: Please indicate on which devices you use ad-blocking software or whether you don’t use it at all on any device.
Ad-blocking: Whitelisting: Please indicate how often you have disabled ad blocking (i.e., whitelisted) for the following reasons.
DVD and Blu-ray Purchases: What types of DVD or Blu-ray Videos did you buy in the last year?
DVD and Blu-ray Rentals: What types of DVD or Blu-ray Videos did you rent in the last year?
DVR: Do you have access to a DVR in your household?
Free On-Demand Video Satisfaction
Free On-Demand Video Usage
Gaming: Free-to-Play Game Acquisition: Approximately how many of these different types of games have you bought or acquired for free during the past 12 months?
Gaming: In-Game Purchasing Trends: Approximately how much have you spent on in-game purchases or subscriptions for these different sorts of video games during the past 12 months
Gaming: Usage Trends
Gaming: Video Game Purchasing Trends: Approximately how much have you spent buying or accessing these different sorts of video games during the past 12 months.
How Consumers Learn about Content
Media Usage and Activity: When did you last do the following media-related activities?
Multiscreen Video by Genre: Please tell us which of the following types of content you have viewed on an electronic screen (e.g., TV, Desktop or Laptop computer, Smartphone, Tablet, Games Console) in the past month
Multiscreen Video: You have indicated that you have watched TV content and/or movies delivered via the Internet in the last month. Please indicate how you have watched this content?
Online Subscription Video Services: Usage
Online TV/Movies Services: You have indicated that you have watched TV content and/or movies delivered via the Internet in the last month. Please indicate from which Internet service you have gotten this content
Online Video Store Usage
Pay On-Demand Video Usage and Satisfaction
Premium Channels: What premium movie channels does your household subscribe to?
Social Networking: Device Usage: For the social media services that you have used in the past week, what was the primary device you used to access each of them?
Social Networking: Please indicate when you last used any of the following social media services and applications
Mobile Media
Video Clips and User Generated Content
Media Usage and Activity: How often do you engage in any of the following activities on your mobile phone?
Mobile Video: Where do you get the video that you watch on your mobile phone?
Mobile Video: When watching mobile video what percentage of the time are you…?
Mobile Video: Which of the following would make you watch more video on your mobile phone?
Mobile Music: When listening to music what percentage of the time are you…
Mobile Music: Where do you get the music from that you listen to on your mobile phone?
Mobile Music: Which of the following would make you listen to more music on your mobile phone?
Brand Preferences: On your phone, which brand would you prefer to use for mobile video?
Brand Preferences: On your phone, which brand would you prefer to use for mobile music?
Brand Preferences: On your phone, which brand would you prefer to use for mobile games?
Emerging Applications
3DTV And Video: Awareness
3DTV and Video: Experience
3DTV and Video: Impressions
3DTV and Video: Interest, Perception, Usage
Advanced TV Services and Features Availability: Please indicate which of the following Digital TV services and features provided by your service provider are currently accessible within your household
Advanced TV Services and Features Interest (non-users): If your household does not have access to these services and features, please indicate how interested you would be in using them
Advanced TV Services and Features Perceived Value: As your household has access to these services and features, please indicate how useful you personally find them
Advanced TV Services and Features Usage: As your household has access to these services and features, please indicate how often you personally use them
Future Concepts: Interest levels in new technology ideas
Brands
Brand Buying Intentions
Brand Ownership
Preferred Technology Brand
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