Linda Sui, Director of Wireless Smartphone Strategies (WSS) Services at Strategy Analytics, is responsible for delivering in-depth analysis and recommendations for the global smartphone industry to mobile carriers, smartphone vendors, component makers, investment banks, software vendors and media firms worldwide.

Prior to joining Strategy Analytics, Ms. Sui was responsible for executing and managing BDA’s China Handset Advisory Services. Her research & consulting portfolio covered the wireless industry and handset device value chain.

Before BDA, Ms. Sui worked on the strategic marketing team of LGE Mobile Communication USA, where she carried out a range of primary and secondary research projects focusing on the US handset market.

Ms. Sui holds a Masters in International Management from UC, San Diego, as well as BS and MS degrees in Literature from Peking University, China.