SpecTRAX
More than 100 new handsets are announced every month. Companies attempting to track this information internally find it extremely labor-intensive and costly. In addition, the information is rarely comprehensive or current enough to support strategic decisions with confidence.
The majority of leading manufacturers and suppliers in the cellular industry use SpecTRAX to keep track of handset announcements, specifications and availability. SpecTRAX tracks and captures hundreds of features and specifications of cellular phones, USB dongles and tablets for over 150 brands from around the world in an easy-to-use, cost-effective database.
Following the success of SpecTRAX we are delighted to also now offer a complimentary database of online retailers’ prices both PAYG and contract plans and contract lengths. PriceTRAX is an online database of retail price information which is never more than a week old.
SpecTRAX also has a built-in comparison capability for competitive product benchmarking and portfolio gap analysis.
- How do the hardware specs of Android phones compare to those of Windows, iOS, BlackBerry OS, Symbian and others?
- For how long does each mobile network operator typically keep a new phone model in its portfolio?
- Which phones support Flash Player 10.1?
- Is our handset portfolio competitive in all of the market segments that we are targeting?
- Which competitors’ handsets have at least a 1GHz processor, a 5MP camera and a 3.5-inch screen?
- Which LTE handsets and USB dongles have been announced to date and where are they available?
SpecTRAX provides an extensive database of detailed features, specifications and availability information for cellular handsets and USB dongles on a regional and global basis. We track products by brand, region and network operator.
SpecTRAX records the details of every new handset model, including physical size, connectivity, display, battery, memory, multimedia, network, operating system, messaging and many more areas. SpecTRAX provides sophisticated searching, filtering and sorting that allow clients to focus on understanding the variations in individual features, combinations of features and shifts or trends in penetration.
SpecTRAX makes it easy to assimilate vital competitive intelligence with essential speed. Clients can identify portfolio gaps fast (using our proprietary Gap Analysis comparison) to support product development roadmaps and shorten time-to-market. SpecTRAX provides consistently high quality information in a structured format, allowing clients to import the data into their own databases with ease.
- Over 11,000 handset models tracked
- Over 260 features and specifications available for comparison
- Over 150 handset brands tracked monthly
- Over 130 mobile network operators’ handset offerings tracked quarterly
- 29 countries tracked for handset availability tracked quarterly
New handsets and specifications are added to SpecTRAX on a monthly basis. For network availability data we conduct research quarterly. Faster turnaround times can be also provided to clients on a custom basis. The timeliness of SpecTRAX data enables our clients to benchmark competitive products faster to support a well-targeted strategic response.
Each month we track the product announcements of over 150 handsets brands, recording the details of every new handset. Wherever possible, data are collected directly from the manufacturers. Additional research is conducted across a wide range of websites to fill any gaps in data.
On a quarterly basis, we conduct extensive research with each of 145 or more network operators in 29 countries around the world. The result of our research is a database of handset availability for each network operator, for each quarter, going back to Q2 2007.
- Participation in your planning events
- Sounding board with trusted analysts on market and vendor scenarios
- Direct access to our analysts
- Clients input into our research agenda
- Presentations and Workshops on emerging topics