Boston, MA - March 17, 2005 - The new Wireless Internet Applications service report, "Mobile Adult Services Generate $0.4 Billion in 2004," from global research and consulting company Strategy Analytics, specifies serious challenges to the mobile pornography market. Despite positive drivers, which include greater availability of multimedia capable handsets, increased participation by established adult companies, such as Private Media and Playboy, the introduction of off-net portals and the implementation of content certification and age verification systems, Strategy Analytics concludes that mobile porn will remain a small market given the availability of superior user experience on the fixed web.

Senior Analyst, Nitesh Patel, cautions, "Adult services are not a killer application in waiting. With so much free pornography available on the fixed Internet, and mobility conferring only limited advantages to adult content, we believe that demand for adult material will continue to be largely met by fixed Internet services. Adult entertainment publishers, such as Playboy and Private Media Group, will no doubt extend wireless connectivity as an option for paying customers, but even among this group we anticipate that mobile usage will be low."

David Kerr, Vice President, Strategy Analytics Global Wireless Practice, adds, "Despite these challenges, Strategy Analytics has upgraded its revenue outlook for mobile adult services from $1 billion in 2008 to $5 billion by 2010. This follows stronger-than-anticipated evidence of consumer demand and carrier implementation of strategies that lay a stronger foundation for future service growth."