UNITED STATES       UNITED KINGDOM   FRANCE
Boston MA Ohio Milton Keynes  
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics Ltd. Strategy Analytics
199 Wells Avenue Suite 108   Bank House, 171 Midsummer Boulevard 15, rue Reaumur
Newton MA   Milton Keynes 75003 Paris
MA 02459   MK9 1EB France
USA USA United Kingdom  
Tel: +1 617 614 0700 Tel: +1 617 614 0716 Tel: +44 1908 423600 Tel: +33 1 53 40 99 50
Fax: +1 617 614 0799
  Map/Get Directions
Fax: +1 614 431 2343 Fax: +44 1908 423650
  Map/Get Directions
Fax: +33 1 53 40 99 59
  Map/Get Directions
       
      GERMANY
Los Angeles San Francisco Bay Area London  
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics : Teligen Strategy Analytics GmbH
3342 Wimbleton Drive 2610 Presidio Dr. Great West House, Great West Road Sebastiansplatz 5
Los Alamitos Brentwood Brentford D-80331 Muenchen
CA 90720 CA 94513 Middlesex, TW8 9DF Germany
USA USA United Kingdom  
Tel: +1 617 614 0719 Tel: +1 617 614 0732 Tel: +44 2081 850402 Tel: +49 89 51 51 35 0
  Fax: +1 925 308 7727 Fax: +44 2081 850419
  Map/Get Directions
Fax: +49 89 51 51 35 55
  Map/Get Directions
       
JAPAN   KOREA CHINA  
       
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics Inc  
Level 18 Yebisu Garden Place Tower 16F, Gangnam Bldg., 1321-1 59-2-102 Beijing Suncity  
4-20-3 Ebisu Shibuya-ku Seocho-dong, Seocho-gu No. 30 Litang Road, Xiaotangshan  
Tokyo 150-6018 Seoul, 137-070 Changping District, Beijing  
Japan Korea P. R. China 102209  
Tel: +81-3-5789-5935 Tel: +82 2 310 9122 Tel: +86 10 8975 5246  
  Fax: +82 2 757 7100 Fax: +86 10 8975 5246  
       
    TAIWAN  
       
PK & Wise Hinton Information Services  
6F J's Building 6F-3 #103 Rueihu Street  
1487-4 Seeocho-dong Seocho-gu Neihu  
Seoul 137869 Taipei 11494  
Korea Taiwan  
Tel: +82 2 597 8756 Tel: +886-2-27993110 ext. 319  
Fax: +82 2 598 9444 Fax: +886-2-27995560
close

close
 

MicroSD Eclipses Rivals In Cellphone Memory Card Format War

One in Four Cellphones Sold in 2006 Will Have a Removable Memory Card Slot

Boston, MA - March 27, 2006 -The latest report from the Strategy Analytics Handset Component Technologies service, "MicroSD Dominating Demand in Slotted Phones," highlights the rapid adoption of small format removable memory cards in cellphones and details the 160 percent growth in global slotted phone sales between 2004 and 2005.

Over the next five years, sales of slotted phones--cellphones with a removable memory card slot--are expected to grow at an annual average rate of 52 percent, with almost three-quarters of all new phones sold in 2010 likely to include a slot. Meanwhile, sales of memory cards for cellphones are expected to grow at a rate of 53 percent over the next five years, reaching almost 1.1 billion cards by 2010.

According to Stuart Robinson, Director of the Handset Component Technologies service, "MicroSD has rapidly become the format of choice for new mobile phone designs, with design wins far exceeding those for MMCmicro and Sony's new micro-sized format, the M2. While the M2 will quickly replace the larger Memory Stick formats, it will remain a long way behind the microSD format and some way behind the MMCmicro format in cellphones."

Commenting on the trends in card capacity, Stephen Entwistle, Vice President of the company's Strategic Technologies Practice, added, "In 2005 the average capacity of memory cards sold for use in cellphones was 112MB per card. By 2010 we predict that this will have increased to around 1.6GB, equivalent to an annual average growth rate of over 70 percent."

The report provides detailed forecasts for each of the eleven card formats currently used in mobile phones, together with installed base estimates of phones and memory card sales by format in unit and revenue terms.


Press release contact

Stuart Robinson
Phone number: +44 1908 423637
Email: Contact me
© 2019 Strategy Analytics