Boston, MA - April 5, 2006 - At the Geneva Motor Show 2006, car makers followed the trend in advanced entertainment choice seen at the Frankfurt Motor Show in 2005, according to a new report from Strategy Analytics, "Geneva Motor Show 2006 - Rollout of Advanced Entertainment Systems Continues".

With the popularity of portable music players, online music downloads and DVDs soaring over the last two years, consumer entertainment choice outside of cars has expanded dramatically. Auto manufacturers, however, are struggling to accommodate popular infotainment options without compromising safety or value.

"Aftermarket electronics vendors have been offering the latest advancements in entertainment system retrofit options for the last 18 months. However, car makers have several advantages when offering new entertainment systems as factory or dealer installment options, including their ability to fully and safely integrate the systems into the vehicle's interior, as well as offering multifunctional controllers," says report author Clare Hughes, Analyst, Automotive Practice.

"This has led to a significant increase of in-vehicle integration of advanced entertainment features, with compressed audio playback, portable music player connectivity and DVD rear seat entertainment systems all beginning to emerge on mainstream vehicles".