Boston, MA - April 6, 2006 -- Car makers and aftermarket electronics suppliers are currently divided on the optimum removable storage format for use in automotive applications, according to a new report from Strategy Analytics, "Automotive Removable Storage - Car Makers and Suppliers Divided on Format." While the majority of retrofit automotive infotainment systems with removable storage cards use SD or MMC format, car makers are showing a preference for USB connectivity.

The use of removable storage cards in automotive applications has been led by Japanese aftermarket suppliers, with Panasonic launching its first in-dash audio system with removable storage capabilities in 2000. While Japanese electronics vendors still lead the game in removable storage capable audio systems, European vendors, including Blaupunkt and Siemens VDO, have since launched similar systems. Car makers are showing a preference for USB port integration, with five mainstream car makers incorporating the technology into concept vehicles unveiled at the Frankfurt Motor Show 2005.

"USB slots are more flexible than removable memory cards. While cards like SD, MMC and Sony Memory Stick can only be used for relaying information, USB ports can also be used to connect portable music players and transfer power to portable devices," says report author, Clare Hughes, Analyst, Automotive Practice. "However, there are safety issues around the in-vehicle USB memory sticks which protrude beyond the dashboard. Unlike SD and MMC cards, which have a standard form factor, a universal recessed slot for a USB stick cannot be designed. Since only the end connector is standardized, USB sticks can come in a variety of shapes and sizes."