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Strategy Analytics Predicts a Strong Future for Automotive Intelligent Battery Sensors

Demand To Approach 10 Million Units in 2012

Boston, MA - January 17, 2007 -The Strategy Analytics Automotive Electronics Service report, "Automotive Intelligent Battery Sensors: A Charged Future," predicts strong growth in the use of automotive intelligent battery sensors, spearheaded by European luxury brands such as BMW and Mercedes Benz.

Intelligent battery sensors are used to monitor battery health, and can help avoid occasional problem situations where there is not enough charge to start a vehicle. According to the ADAC, a German roadside assistance organization, 15% of breakdowns in new vehicles are directly attributable to battery energy management problems; for cars over 6 years old this figure climbs to over 25%.

"Intelligent battery sensing technology has a key role to play in improving vehicle reliability and robustness", noted Ian Riches, Service Director of the Automotive Electronics Service.

"We expect the market for these devices to exceed $180 million by 2012", added Senior Industry Analyst, Mark Fitzgerald.

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Ian Riches
Phone number: +44 1908 423645
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