Strong User Preference for On-Device Wizard
Boston, MA - March 12, 2007 - The Strategy Analytics Wireless Device Lab has recently released its latest end user benchmark report, "Windows Mobile Outlook Easiest to Configure: Beats BlackBerry BIS, Nokia S60 and UIQ v3.0 Email Clients," which concludes that users find Windows Mobile Pocket Outlook to be the easiest mobile email client to configure for a POP3 email account.
Achieving a 100% success rate, Pocket Outlook also outperformed its competitors for speed and user satisfaction. The BlackBerry Internet Service suffered fatal email configuration challenges, while discoverability was an issue for Nokia Series 60.
"Participants showed a strong preference for an on-device wizard approach to email setup" according to Paul Brown, User Experience Analyst at Strategy Analytics. "Step-by-step guidance through the setup process makes it very difficult for participants to actually go wrong."
Kevin Nolan, Director of the User Experience Labs, added, "None of the participants were able to setup an email account on the BlackBerry device without assistance. Every participant felt it was counterintuitive to be required to access the web browser in order to setup a new email account."
Overall Ratings: Email Setup
Source: Strategy Analytics