Boston, MA - May 15, 2007 - Strategy Analytics forecasts slow worldwide battery market demand at an average of 4.7% per year until 2010, in the report "Cellphone Battery Technology Issues & Market Forecast."

The "Energy Gap" between cellular handset requirements and battery limitations determine what and how new services can be introduced in the mobile market. It is difficult to fulfill the energy demand that has been created by an insatiable wireless communication industry. Strategy Analytics concludes that the short term solution to fight the energy gap remains Lithium batteries. The ever-increasing demand placed on cellphone batteries is spawning a number of alternatives, including solar, kinetic and fuel cell technologies. While small fuel cells may offer good long term prospects, they are still a few years away from commercialization on a large scale.

"With a slow, eight percent improvement in battery performance each year the cellphone industry faces a problem," says Stuart Robinson, Director, Handset Component Technologies.

"The cellular industry is desperately seeking for solutions to reduce the energy gap," adds Mehar Zulfikar, Analyst, Handset Component Technologies. "In the short-term," she adds, "this is likely to come from Lithium Sulphur or Silver Zinc rechargeable batteries."