UNITED STATES       UNITED KINGDOM   FRANCE
Boston MA Ohio Milton Keynes  
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics Ltd. Strategy Analytics
199 Wells Avenue Suite 108   Bank House, 171 Midsummer Boulevard 15, rue Reaumur
Newton MA   Milton Keynes 75003 Paris
MA 02459   MK9 1EB France
USA USA United Kingdom  
Tel: +1 617 614 0700 Tel: +1 617 614 0716 Tel: +44 1908 423600 Tel: +33 1 53 40 99 50
Fax: +1 617 614 0799
  Map/Get Directions
Fax: +1 614 431 2343 Fax: +44 1908 423650
  Map/Get Directions
Fax: +33 1 53 40 99 59
  Map/Get Directions
       
      GERMANY
Los Angeles San Francisco Bay Area London  
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics : Teligen Strategy Analytics GmbH
3342 Wimbleton Drive 2610 Presidio Dr. Great West House, Great West Road Sebastiansplatz 5
Los Alamitos Brentwood Brentford D-80331 Muenchen
CA 90720 CA 94513 Middlesex, TW8 9DF Germany
USA USA United Kingdom  
Tel: +1 617 614 0719 Tel: +1 617 614 0732 Tel: +44 2081 850402 Tel: +49 89 51 51 35 0
  Fax: +1 925 308 7727 Fax: +44 2081 850419
  Map/Get Directions
Fax: +49 89 51 51 35 55
  Map/Get Directions
       
JAPAN   KOREA CHINA  
       
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics Inc  
Level 18 Yebisu Garden Place Tower 16F, Gangnam Bldg., 1321-1 59-2-102 Beijing Suncity  
4-20-3 Ebisu Shibuya-ku Seocho-dong, Seocho-gu No. 30 Litang Road, Xiaotangshan  
Tokyo 150-6018 Seoul, 137-070 Changping District, Beijing  
Japan Korea P. R. China 102209  
Tel: +81-3-5789-5935 Tel: +82 2 310 9122 Tel: +86 10 8975 5246  
  Fax: +82 2 757 7100 Fax: +86 10 8975 5246  
       
    TAIWAN  
       
PK & Wise Hinton Information Services  
6F J's Building 6F-3 #103 Rueihu Street  
1487-4 Seeocho-dong Seocho-gu Neihu  
Seoul 137869 Taipei 11494  
Korea Taiwan  
Tel: +82 2 597 8756 Tel: +886-2-27993110 ext. 319  
Fax: +82 2 598 9444 Fax: +886-2-27995560
close

close
 

Emerging Wireless Markets Force Churn Above 2.5 Percent

Decline Continues into Ninth Consecutive Quarter

Boston, MA - 27 June 2007 - Mobile operators face increasing struggles trying to hold onto their customers, according to the new Strategy Analytics report, "Wireless Operator Performance Benchmarking, Q1 2007." On a global basis, the rate of subscriber churn posted its ninth consecutive quarter of annual growth, reaching 2.5 percent per month in Q1 2007. The main culprit for this increase is subscriber volatility in emerging markets.

This quarterly report provides a health check for the wireless operator community, tracking the operational and financial performance of 125 individual operators, accounting for 75 percent of the world's cellular users. The report found that churn was relatively stable in Europe and North America, but continued to increase in Asia-Pacific, Central and Latin America, the Middle East and Africa.

"Subscriber registration and re-verification procedures have highlighted the challenge of real subscriber growth in a number of emerging markets over the last few quarters," comments Phil Kendall, Director, Global Wireless Practice and author of the report. "Operators in Malaysia were forced to disconnect nearly 20 percent of their prepaid subscribers at the end of 2006 as part of their drive to register all mobile phone accounts. Additionally, India's Reliance Infocomm disconnected nearly 6 million of its 30 million customers in Q1."

David Kerr, Vice President, Global Wireless Practice, adds, "The increase in churn highlights the challenge of managing subscriber growth in many prepaid-centric emerging markets. In these markets, where new connections involve simply placing a new SIM card into one's existing handset, competitive activity is having an increasingly detrimental impact on subscriber behavior and churn levels."

Regional Churn Evolution, Q1 2006 - Q1 2007

Undisplayed Graphic

Press release contact

Phil Kendall
Phone number: +44 1908 423620
Email: Contact me
© 2019 Strategy Analytics