Boston, MA - 11 February 2007 - Strategy Analytics views the Experia Windows Mobile 6 device announcement from SonyEricsson as a win-win for both players in driving further gains in the European smart device market. Microsoft gains due to SonyEricsson's track record of innovation for European consumers, while SonyEricsson diversifies its struggling smart device lineup and becomes a valid smart device supplier to the picky European business user segment.

"To date, SonyEricsson has been unable to leverage its innovation track record to drive smart device sales; and we are concerned that adding the Experia sub-brand will cause some consternation to users in terms of deciphering the primary value of the device and its various brands," comments Neil Mawston, Director at Strategy Analytics. "However, with Windows Mobile on Experia, SonyEricsson diversifies its aged Symbian line-up, and immediately establishes a choice for both media hungry consumers and business-minded professionals needing the productivity and messaging synergies that Microsoft offers."

"This is an important win for Microsoft in establishing a larger presence in the European smart device market," states Chris Ambrosio, Executive Director of Wireless at Strategy Analytics. "Being at the heart of SonyEricsson's newly branded consumer media product is a key win for Microsoft. Along with its interest in acquiring Danger, these moves by Microsoft demonstrate the rising importance for smart device players in driving innovative media and content presentation to mass market consumers."

At the Mobile World Congress, Strategy Analytics will be presenting new analysis on "Consumer Smart Media Device Perspectives." The presentation will be at a Strategy Analytics breakfast at the Expo Hotel in Barcelona, Spain. To register, see www.strategyanalytics.com/MobileWorldCongress08.html