| Boston MA |
Ohio |
Milton Keynes |
|
| Strategy Analytics Inc |
Strategy Analytics Inc |
Strategy Analytics Ltd. |
Strategy Analytics |
| 199 Wells Avenue Suite 108 |
|
Bank House, 171 Midsummer Boulevard |
15, rue Reaumur |
| Newton MA |
|
Milton Keynes |
75003 Paris |
| MA 02459 |
|
MK9 1EB |
France |
| USA |
USA |
United Kingdom |
|
| Tel: +1 617 614 0700 |
Tel: +1 617 614 0716 |
Tel: +44 1908 423600 |
Tel: +33 1 53 40 99 50 |
Fax: +1 617 614 0799
Map/Get Directions |
Fax: +1 614 431 2343 |
Fax: +44 1908 423650
Map/Get Directions |
Fax: +33 1 53 40 99 59
Map/Get Directions |
| |
|
|
|
| Los Angeles |
San Francisco Bay Area |
London |
|
| Strategy Analytics Inc |
Strategy Analytics Inc |
Strategy Analytics : Teligen |
Strategy Analytics GmbH |
| 3342 Wimbleton Drive |
2610 Presidio Dr. |
Great West House, Great West Road |
Sebastiansplatz 5 |
| Los Alamitos |
Brentwood |
Brentford |
D-80331 Muenchen |
| CA 90720 |
CA 94513 |
Middlesex, TW8 9DF |
Germany |
| USA |
USA |
United Kingdom |
|
| Tel: +1 617 614 0719 |
Tel: +1 617 614 0732 |
Tel: +44 2081 850402 |
Tel: +49 89 51 51 35 0 |
| |
Fax: +1 925 308 7727 |
Fax: +44 2081 850419
Map/Get Directions |
Fax: +49 89 51 51 35 55
Map/Get Directions |
| |
|
|
|
| |
|
|
|
| Strategy Analytics Inc |
Strategy Analytics Inc |
Strategy Analytics Inc |
|
| Level 18 Yebisu Garden Place Tower |
16F, Gangnam Bldg., 1321-1 |
59-2-102 Beijing Suncity |
|
| 4-20-3 Ebisu Shibuya-ku |
Seocho-dong, Seocho-gu |
No. 30 Litang Road, Xiaotangshan |
|
| Tokyo 150-6018 |
Seoul, 137-070 |
Changping District, Beijing |
|
| Japan |
Korea |
P. R. China 102209 |
|
| Tel: +81-3-5789-5935 |
Tel: +82 2 310 9122 |
Tel: +86 10 8975 5246 |
|
| |
Fax: +82 2 757 7100 |
Fax: +86 10 8975 5246 |
|
| |
|
|
|
| |
|
|
|
|
PK & Wise |
Hinton Information Services |
|
|
6F J's Building |
6F-3 #103 Rueihu Street |
|
|
1487-4 Seeocho-dong Seocho-gu |
Neihu |
|
|
Seoul 137869 |
Taipei 11494 |
|
|
Korea |
Taiwan |
|
|
Tel: +82 2 597 8756 |
Tel: +886-2-27993110 ext. 319 |
|
|
Fax: +82 2 598 9444 |
Fax: +886-2-27995560 |
|
Global Online Advertising Revenues Soared 32% To $47.5bn in 2007
Web Video Commercials Will Support Next Growth Wave
London, England -April 2, 2008 - According to Strategy Analytics' latest research, global expenditure on online advertising rose by nearly a third to $47.5 billion in 2007 and is set to pass the $100 billion mark by 2012. The report, "Online Advertising: Global Market Forecast," notes that while web video commercials are a relatively recent innovation, they already generated revenues $1 billion last year, and are expected to be the fasting growing online ad format, reaching $7 billion by 2012 at an average annual growth rate of 48%.
"Increased broadband speeds and rampant growth of all forms of online video in 2007 have created a foundation for web video commercials," comments Martin Olausson, Director of Digital Media Research at Strategy Analytics. "However, while this emerging genre has great growth potential, it will continue to be dwarfed by the power of search and banner formats for the next five years."
Wider adoption of broadband internet services will help drive online advertising revenues towards $101.3bn by 2012 at an average annual growth rate of 16.3%. The report provides a five-year outlook for global and regional online advertising expenditure across N. America, W. Europe, CE. Europe, APAC and CALA, and segments revenues by Classifieds, Search, Display Ads, Rich Media Ads and Web Video Commercials.
Global Online Advertising Expenditure, 2006 - 2012
| | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | CAGR |
| US$ Billion | $36.0 | $47.5 | $59.1 | $70.9 | $81.7 | $91.7 | $101.3 | 16.3% |
Source: Strategy Analytics' Digital Media Strategies service
Analyst Blog: www.strategyanalytics.com/blogs/dmercer
Press release contact
|
|
Left User (476) Strategy Analytics |
| Phone number:
+44 11 11 |
| Email:
Contact me |
© 2019 Strategy Analytics