Boston, MA - September 9, 2008 - Strategy Analytics President, Harvey Cohen, will provide a lunchtime presentation at IBC in Amsterdam on Saturday, addressing a challenging trend for the content and entertainment industries.  Every month, an estimated 1.5 billion viewer hours disappear from television screens and emerge in a growing variety of virtual worlds.  From Habbo Hotel and Second Life to World of Warcraft, this interactive, immersive medium is seducing viewers around the world and is projected to grow by an order of magnitude in the next decade.  "Broadcasters have demonstrated innovation in interactive entertainment before, and Virtual Worlds will be a great opportunity for them to show continued leadership," said Harvey Cohen. With a particular impact on kids, tweens, teens, and young adults, virtual worlds represent a sea change in the nature of entertainment.  Come and hear the President of Strategy Analytics, Harvey Cohen, discuss how this activity is developing, who will use it, and what broadcasters, content providers, advertisers and other players should do about it. 

Strategy Analytics' 5th Annual Analyst Briefing at IBC will be given on Saturday, 13th September in the Holiday Inn Hotel's "Minnesota" & "Montana" Rooms, De Boelelaan 2, 1083 HJ, Amsterdam (a five minute walk from the RAI and next to the RAI station). 

Sandwich Lunch & Registration start at 12.00 noon. The presentation will be given 12:30 to 13:30. The presentation is free of charge, but as space is limited, participants will need to register in advance at: www.strategyanalytics.com/IBC2008.html