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PNDs Seen as Superior to Mobile Navigation Apps in US
Consumers See Navigation on Mobile Devices as a Temporary Solution
Boston, MA - 8 January 2009 - The Strategy Analytics Wireless Device Lab service report, "US Navigation: Consumers Prefer PNDs to Mobile Solutions," shows that consumers perceive personal navigation devices (PNDs) as clearly superior to similar navigation services available on cellphones.
These findings are based on in-depth one-on-one research sessions in San Diego in which consumers experienced two high-end PNDs as well as Sprint Navigation and VZ Navigator.
"Strategy Analytics research shows that consumers preferred PNDs or factory-installed navigation systems due mainly to larger display size and ease of use," commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics. "Consumers believe PNDs are safer to use in the vehicle."
Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, "Current owners of mobile device-based navigation systems tend to view them as temporary solutions, and are considering purchasing a separate PND as an upgrade."
Press release contact
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