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STRATEGY ANALYTICS' Smartphone Best Practices
User Experience Guidelines for Designers
Boston, MA - 18 February 2009 - The Strategy Analytics Wireless Device Lab research, "Smartphones: Consumer Priorities and Best Practices for Differentiating the User Experience," describes guidelines for designers who wish to create more user-friendly smartphones.
These best practices are based on in-depth user research studies with several smartphone devices, as well as information gathered from consumer surveys of over 600 smartphone users.
"In these difficult times, smartphones sales are still predicted to grow," commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics. "Implementing these best practices can be the differentiating factor that helps device manufacturers and operators win in this consumer segment."
Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, "Strategy Analytics research also shows that smartphone consumers use features and value-added services more than non-smartphone consumers, and are also more willing to pay for these services."
Press release contact
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