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Amazon Beats Apple's iTunes As Preferred Digital Media Provider

Apple iTunes to face tough battle for digital media supremacy

London, UK - 24 February 2009 - Despite a relatively late market entry, Amazon has established a clear lead in user preference for digital media download sites in the UK, according to a survey just published by Strategy Analytics. The report, "Digital Media Survey: United Kingdom Country Profile," asked broadband users in the UK from which sites they would prefer to buy downloaded music, video and games. Amazon was the most preferred brand across all three categories, ahead of other leading digital media brands such as Apple iTunes, MSN and eBay.

"Although our survey shows that the majority of UK broadband users regularly enjoy digital media content on their PCs, the market for selling downloaded content is still in its formative years and market shares are up for grabs," noted Jia Wu, Analyst at Strategy Analytics' Digital Consumer Practice and author of the report.

"Amazon is still some distance behind Apple's iTunes when it comes to actual market share," commented Martin Olausson, Director of Digital Media Research at Strategy Analytics, "but our survey results suggest that Amazon's dominance and brand strength in traditional online retailing put it in a strong position to lead the UK's fast growing premium digital media sector in the years ahead".

The survey polled 515 broadband users in the UK. The questions on retail brand preference referred to above were addressed to users who expressed interest in and willingness to pay for online digital music, video and games.
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