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Telecom Operators Best Positioned to Sell Digital Content to Broadband Users in France
Paris, France - 11 March 2009 - According to the latest research from Strategy Analytics, French broadband users show a high preference for buying online content, such as music and games, directly from their telecom service provider. The report, "Digital Media Survey: France Country Profile", asked broadband users in France from which sites they would prefer to buy downloaded music, video and games. The results revealed that telecom operators were preferred ahead of digital media retail giants such as Apple iTunes and Amazon in both the music category and the games category.
"While unlawful P2P downloading is still a widespread phenomenon in France, about a quarter of French broadband users paid to download some form of online content in the last year," said Jia Wu, Analyst at Strategy Analytics' Digital Consumer Practice and author of the report. "Online retailers are now jostling for position in the emerging market for downloadable content in France".
"Operating in the most fiercely competitive broadband market in the world has forced French broadband service providers to become more innovative than their peers in other markets, and to introduce digital media services earlier than other telecom operators," commented Martin Olausson, Director of Digital Media Research at Strategy Analytics. "Our survey results show that this has resulted in French telecom operators becoming well established in consumers' minds as preferred retailers of downloadable content."
The survey polled 500 broadband users in France. The questions on retail brand preference referred to above were addressed to users who expressed interest in and willingness to pay for online digital music, video and games.
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