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Mobile Phone Users Interested in Unified Messaging and Contact Lists
Customization is the Most Important Factor
Boston, MA - July 14, 2009 – The recent Strategy Analytics Wireless Device Lab benchmark report, “Unified Contact Lists and Unified Messaging Must be Customizable,” evaluates users’ current habits related to contact management and messaging, and measures interest in having a unified contact list and unified inbox on their mobile phone. High-volume mobile messaging users are interested in having both a unified contact list and a unified messaging inbox on their mobile device, as long as these features are customizable, and therefore more personalized.
“When considering a unified contact list, users do not want to incorporate all contacts from all accounts into one list”, according to Paul Brown, Senior Analyst in the Strategy Analytics User Experience Practice. “They want to select which contacts to import, particularly from social networking accounts, so that they can easily identify details of those individuals with whom they have regular one-to-one communication”.
Christopher Dodge, Analyst at Strategy Analytics, added, “Promoting the ability to revert back to a traditional inbox layout will overcome reluctance to trial a unified approach.”
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