Guidelines Design a Superior App Store Experience
Boston, MA - July 30, 2009 – Drawing upon user experience evaluations of seven application stores – Android Market, Apple App Store, BlackBerry App World, Mobango, MOSH, Ovi Store by Nokia and Palm App Catalog – the Strategy Analytics Wireless Media Lab has developed 21 best practice guidelines to provide a superior application store experience.
This report, “Mobile Application Stores: Best Practices for a Superior User Experience,” describes guidelines for application store providers who wish to create a more user-friendly experience.
According to Paul Brown, Senior Analyst in the Strategy Analytics User Experience Practice, the best practice guidelines developed by Strategy Analytics relate to all steps a user undertakes within the application store process:
- Discoverability & Accessibility;
- Structure & Organization; and
- Content Relevance & Context;
- Download Process;
- Billing; and
- Portability.
Kevin Nolan, Vice-President at Strategy Analytics, added ";With the market for application downloads predicted to grow, it is important for application store providers to optimize the application store user experience to capitalize on this opportunity."
