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MediaTek Must Identify New Growth Opportunities
High-End Cellular Chip Challenges Remain
Boston, MA - September 17, 2009 – MediaTek has grown to establish itself as a credible cellular baseband chip supplier in a relatively short time, and the company currently draws over 60 percent of its total revenue from the handset chip market, according to the Strategy Analytics Handset Component Technologies service report, “Baseband Processor Profile: Can MediaTek Break into the Global Market?” MediaTek’s wireless revenues grew at a CAAGR (Compound Annual Average Growth Rate) of 262 percent between 2004 and 2008
This Strategy Analytics report reveals that MediaTek’s gross margins and operating margins are second only to Qualcomm in the handset chip market, despite addressing only 20 percent of the market. MediaTek’s low cost structure and strong software expertise enabled the company to resist competition from multinational vendors, particularly in the Chinese handset market.
Sravan Kundojjala, Analyst on Strategy Analytics' Handset Component Technologies service, said, "MediaTek is a top supplier addressing multimedia GPRS/EDGE, touchscreen, dual-SIM, operator-branded, and TD-SCDMA handset segments."
Stuart Robinson, Service Director of the Handset Component Technologies practice, added, "Strategy Analytics believes that MediaTek has some challenges to address, including W-CDMA, high-end multimedia and applications processor product development and working with tier-1 handset OEMs to find new growth opportunities. Increasing its R&D costs to develop high-end cellular chips could potentially cut into the company’s margins in the future, but will be necessary for them to remain competitive."
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