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Vodafone Accelerates Shift to Full Communications Provider
Hosted Services Targeted for Small and Medium Enterprises
London, UK - October 27, 2009 – Vodafone’s intention to pursue growth in total communications marks a fundamental shift for the wireless operator, from a pure-play mobile provider to an all-encompassing converged and unified communications company, according to the new Strategy Analytics Wireless Enterprise Strategies report, “Vodafone Targets SMEs With Hosted Converged Services.”
Vodafone already generates a third of group profits from the business market and has already grown its business accounts from 270 last year to 570 in 2009. It is implementing a major transformation program in order to address the underserved communications market for small and medium enterprises (SME), with One Net, a hosted IP Centrex solution offering converged and unified communications and services.
”The SME communications market is fragmented and underserved,” comments Andrew Brown, Strategy Analytics Director of Wireless Enterprise Strategies and co-author of the report. “Vodafone is not only in great position to expand into fixed voice and data services, it is also ready to offer a complete suite of hosted services to small and medium sized companies.”
”The actual adoption of One Net and other unified communications services for business may be slower than Vodafone would like, but the key point is that a radical change has started,” says Richard Guppy, co-author of this report. ”Other mobile and converged operators will need to respond rapidly with competitive offers.”
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