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Nokia Well-Placed for Enterprise Mobility Growth
Vendor Targets the Enterprise with E Series and Mobile Email but Work to do in North America
London, UK - October 28, 2009 – Despite the heavy consumer slant given to announcements at Nokia World 2009, Nokia remains very active in its approach to its enterprise business, not only through its lineup of enterprise devices, but also through its work with ISV and mobile operator partners. Nokia positions the E Series offering effectively with business customers, according to the new Strategy Analytics Wireless Enterprise Strategies service report, “Commoditizing Enterprise Mobility: An Analysis of Nokia’s Wireless Enterprise Strategy.”
With over 5 million E71 devices shipped--and 4.7 million shipped in Q2 2009 alone--Nokia aligns its successful E Series smartphone portfolio most effectively with wireless carriers, and Through its Mail for Exchange offering, Nokia offers the most popular enterprise applications, such as direct access mobile email. However, North America, now the world’s most important smartphone market, remains an area of weakness.
“Nokia’s wireless enterprise strategy is clearly to promise best-in-class devices which map to clear customer usage profiles and customer channels. These apps promise compatibility and support for most commonly used enterprise software needs in organizations; they focus primarily on the top 20 enterprise applications , i.e., email, front office, unified communications (UC), sales force automation (SFA) and field force automation (FFA),” commented Andrew Brown, Director of Wireless Enterprise Strategies and author of the report. Brown continued, “While Nokia continues to dominate in the EMEA (Europe, Middle East and Africa) business smartphone market, competition in North America is more rigorous and will require even more investment and focus over the coming year to make any significant breakthrough.”
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