| Boston MA |
Ohio |
Milton Keynes |
|
| Strategy Analytics Inc |
Strategy Analytics Inc |
Strategy Analytics Ltd. |
Strategy Analytics |
| 199 Wells Avenue Suite 108 |
|
Bank House, 171 Midsummer Boulevard |
15, rue Reaumur |
| Newton MA |
|
Milton Keynes |
75003 Paris |
| MA 02459 |
|
MK9 1EB |
France |
| USA |
USA |
United Kingdom |
|
| Tel: +1 617 614 0700 |
Tel: +1 617 614 0716 |
Tel: +44 1908 423600 |
Tel: +33 1 53 40 99 50 |
Fax: +1 617 614 0799
Map/Get Directions |
Fax: +1 614 431 2343 |
Fax: +44 1908 423650
Map/Get Directions |
Fax: +33 1 53 40 99 59
Map/Get Directions |
| |
|
|
|
| Los Angeles |
San Francisco Bay Area |
London |
|
| Strategy Analytics Inc |
Strategy Analytics Inc |
Strategy Analytics : Teligen |
Strategy Analytics GmbH |
| 3342 Wimbleton Drive |
2610 Presidio Dr. |
Great West House, Great West Road |
Sebastiansplatz 5 |
| Los Alamitos |
Brentwood |
Brentford |
D-80331 Muenchen |
| CA 90720 |
CA 94513 |
Middlesex, TW8 9DF |
Germany |
| USA |
USA |
United Kingdom |
|
| Tel: +1 617 614 0719 |
Tel: +1 617 614 0732 |
Tel: +44 2081 850402 |
Tel: +49 89 51 51 35 0 |
| |
Fax: +1 925 308 7727 |
Fax: +44 2081 850419
Map/Get Directions |
Fax: +49 89 51 51 35 55
Map/Get Directions |
| |
|
|
|
| |
|
|
|
| Strategy Analytics Inc |
Strategy Analytics Inc |
Strategy Analytics Inc |
|
| Level 18 Yebisu Garden Place Tower |
16F, Gangnam Bldg., 1321-1 |
59-2-102 Beijing Suncity |
|
| 4-20-3 Ebisu Shibuya-ku |
Seocho-dong, Seocho-gu |
No. 30 Litang Road, Xiaotangshan |
|
| Tokyo 150-6018 |
Seoul, 137-070 |
Changping District, Beijing |
|
| Japan |
Korea |
P. R. China 102209 |
|
| Tel: +81-3-5789-5935 |
Tel: +82 2 310 9122 |
Tel: +86 10 8975 5246 |
|
| |
Fax: +82 2 757 7100 |
Fax: +86 10 8975 5246 |
|
| |
|
|
|
| |
|
|
|
|
PK & Wise |
Hinton Information Services |
|
|
6F J's Building |
6F-3 #103 Rueihu Street |
|
|
1487-4 Seeocho-dong Seocho-gu |
Neihu |
|
|
Seoul 137869 |
Taipei 11494 |
|
|
Korea |
Taiwan |
|
|
Tel: +82 2 597 8756 |
Tel: +886-2-27993110 ext. 319 |
|
|
Fax: +82 2 598 9444 |
Fax: +886-2-27995560 |
|
Verizon Quad Play Tariff Targets Share
No Traditional Phone Required
Boston, MA - November 3, 2009 – Verizon’s newly announced Quad Play tariff represents a major shift in how Verizon bundles its services including mobile as well as broadband services at a significant discount from today’s prices. According to the complementary Insight from the Strategy Analytics Tariff and Revenue Strategy (TRS) service, 'Verizon's New Tariff Bundles - Gaining Share with Quad Play,' with this aggressively priced tariff announcement, Verizon has set the stage to win multiplay users and increase its share of broadband connections. The new Verizon bundles will encourage Verizon home telephone customers to add both FiOS fiber broadband and Verizon’s wireless service.
Sue Rudd, Director of the TRS service, notes, “For the first time Verizon is not only encouraging new FiOS customers to add wireless service, but is reaching out to existing Verizon wireless customers to add Broadband and TV service without requiring them to get a home phone. This offer will be very attractive to the growing number of users whose only voice service is mobile wireless.”
The TRS program simulator tested three pricing scenarios based on estimates from over 1000 broadband users responding to a multi-store simulated shopping experience:
A. Quad Play for new FiOS Customers
B. Quad Play with DIRECTV® for Current Landline Customers
C. Triple Play for Wireless Customers without a home Phone
Respondents were presented with options for single and multiplay services (TV, Internet, Telephone and Mobile Voice and Data). Options included a variety of features, device types, prices and operator brands in multiple stores.
The TRS simulator calculated the growth in total market potential, overall increased market penetration, Verizon’s potential incremental share of broadband households and its potential incremental revenues.
Strategy Analytics simulation results indicate that if Verizon is the only Quad Play service provider in a market, it is likely to increase both market penetration and share.
In a forthcoming in-depth TRS Viewpoint, the Strategy Analytics Tariffs & Revenue Service will
- Estimate the impact of the net revenue change on Verizon’s financial data; and
- Evaluate the potential impact of competitive responses e.g. from other multiplay cable operators.
Related report
Press release contact
|
|
Sue Rudd |
| Phone number:
+1 617 614 0709 |
| Email:
Contact me |
© 2019 Strategy Analytics