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Bluetooth Headset Owners Aim for Comfort
Consumers Seek Sound Quality & Ease-of-Use
Boston, MA - January 26, 2010 – A recent Strategy Analytics survey has found that respondents in both the US and UK sought comfort, sound quality and ease of use when purchasing their current Bluetooth headset. The Strategy Analytics Wireless Device Lab report, “Comfort Most Important Feature for Bluetooth Headsets: Owners Want 'In-Ear and Loop,” investigates purchase behavior and satisfaction with various Bluetooth headset attributes.
“Owners of Samsung Bluetooth headsets, in particular, indicate the highest levels of satisfaction for the comfort, ease of use, sound quality, and overall size aspects of their headsets,” commented Christopher Dodge, Analyst in the Strategy Analytics User Experience Practice.
Chris Schreiner, Senior Analyst at Strategy Analytics, added, “The best opportunity for Bluetooth headset manufacturers will be to target mobile phone-specific physical retail stores to advertise and market their headsets, as this was the most common acquisition location for headset owners.”
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