Restructuring and Emerging Market Opportunities Lead European Auto Vendor Strategies

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Restructuring and Emerging Market Opportunities Lead European Auto Vendor Strategies

Greater Optimism for 2010 - Possible Return of High Segment Business

Boston, MA - July 01, 2010 – The recession has presented an opportunity for automotive electronic vendors to address much-needed restructuring needs in order to reduce costs, raise efficiency and effect greater operational flexibility for meeting the demands of their customers -- who are also facing great competition. At the same time, vendors seek to diversify into growth areas, to supply growing emerging markets and further innovate to meet customer demand and face future mandates for powertrains and safety systems. These vendors are even entering non-automotive sectors. Business growth enables vendors to offset some of these losses in mature automotive markets.

In the report, “European Automotive Vendor Profiles,” Strategy Analytics assesses the latest activity from Europe’s leading automotive electronic suppliers. While many vendors saw a marked downturn in 2009 revenues, others have shown resilience by making necessary changes to their business and by meeting new opportunities in emerging markets.

“After 2009, the automotive electronic supply business had to consolidated to further,” according to the report author, Kevin Mak, Industry Analyst, Strategy Analytics Automotive Electronics Service. He continued, “For example, Autoliv is now the leading player in passive safety following the Delphi acquisitions. But like others, it has hedged its bets by diversifying, acquiring radar businesses from Tyco and Visteon with the aim of expanding Autoliv presence in active safety systems. By spreading risk, European suppliers aim to protect themselves should the recession continue any further, as illustrated from the Euro crisis in Greece. However, there are clear recovery signals in the market with vendors recently reporting the return of high-end segment business.”

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Kevin Mak

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