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Footprint and Unified Services Key to Mobile Operator Success
New Report Examines Strategies and Performance of World's Largest Operators
Boston, MA - July 8, 2010 – Two strategies are key to mobile operator success: building a coherent, large international footprint and deploying unified services across that footprint. According to the latest report from Strategy Analytics’ Wireless Network Strategies service, “Top 20 Mobile Operator Profiles: Footprint Expansion and Convergence Drive Strategies,” these recurring themes span the major mobile operator groups. This report explores the intent and execution of each of the world’s leading operators, examining their mission and strategies while assessing performance and potential. This Strategy Analytics report provides a navigation tool for making sense of a seemingly chaotic landscape and mix of strategies in the wireless world.
“Behind the varied strategic goals of the world’s largest mobile operators, the two themes of broad coverage in terms of geography and services, are ever present,” comments Phil Kendall, Director Wireless Network Strategies. “Operators today are at different stages on this journey, although none can afford to rule out either of these two trends.”
David Kerr, VP Global Wireless Practice, adds, “Orange’s Conquests 2015 strategy, unveiled this week, fits in well with this trend. Apart from the very specific requirements it has to improve employee relationships in France--its remaining ‘conquests’ all relate to international expansion and delivering integrated services.”
Press release contact
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Phil Kendall |
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