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Smartphone Applications Key to Automotive Multimedia Success
Automakers Under Pressure to Keep Up With Smartphone Applications
Boston, MA - August 18, 2010 – The Strategy Analytics Automotive Multimedia and Communications Service (AMCS) report, “Smartphone Market Evolution and Automotive Opportunity Implications,” details market developments and opportunities to implement smartphone features and functions into the vehicle’s multimedia system.
There is a high priority for automotive suppliers and OEMs to track smartphone markets regularly while noting consumer trends by region. Understanding how the smartphone fits into the automotive environment is essential for multimedia planning in the automotive market. Wireless and Internet players are aiming to deliver multimedia and communications solutions that play out across multiple environments and product platforms including the TV, computer, mobile device and in vehicles. Media content providers aim to deliver content to the consumer in all environments: the home, office, mobile and automotive spaces.
According to Mark Fitzgerald, Associate Director, Strategy Analytics Global Automotive Practice, “Understanding the smartphone device, ‘apps’ and wireless media market evolution along with consumer trends is crucial for forward planning for both automotive manufacturers and tier suppliers.”
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