In-Vehicle display Shipments to top 70 Million by 2017

Boston, MA - December 1, 2010 – Strategy Analytics is forecasting that in-vehicle display shipments will top 70 Million units globally by 2017, with the value, number and complexity of in-vehicle displays in the high-volume mid-vehicle segment presenting the largest growth opportunity.

The Strategy Analytics report, Automotive Displays--Market Drivers,” looks at both technical and cost implications of wider deployment of center multifunction, driver information and rear seat displays with detailed forecasts by vehicle sector. This report presents the issues for and against LCD and OLED technologies and provides detailed tables of the technology strategies of the leading vehicle manufactures.

This Strategy Analytics Automotive Display Market Driver report highlights the increasing importance of the Human-Machine-Interface (HMI) on next-generation systems, with electronic displays playing a pivotal role in information access and control as well as vehicle brand differentiation, at a time when the market is experiencing a convergence of infotainment, Telematics and ADAS (advanced driver assistance systems).

Commented Richard Robinson, Director of the Global Automotive Practice at Strategy Analytics, “As with all other industries and consumer devices, Liquid Crystal Displays (LCDs) are becoming an increasingly important part of the vehicle interior. Almost all vehicles produced in 2010 carry at least one LCD device; and 26% of vehicles carry a complex graphical display. Strategy Analytics is forecasting a bright future for display interface technology, with HMI design becoming a critical OEM differentiator.”