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Strategy Analytics Inc |
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Level 18 Yebisu Garden Place Tower |
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4-20-3 Ebisu Shibuya-ku |
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Toyota is #1 Customer for Automotive Electronics
Re-Call Issues Have Failed to Dent its Position as Largest Global Purchaser
Boston, MA – January 28, 2011 – Toyota remained the global #1 purchaser of automotive electronics in 2010. The Strategy Analytics Automotive Electronics Service Report, "Toyota #1 Automaker - and #1 Customer for Auto Electronics," confirmed that Toyota Group light vehicles manufactured during 2010 were fitted with around $7.3 billion worth of electronic control units (ECUs) - giving an average content per vehicle of almost $890.
Toyota's grip on the number one automotive electronics buyer spot is stronger than its grip on the overall number one manufacturer slot, as its vehicles have a higher-than-average electronic content – thanks in part to its success in electronics-dense hybrid vehicles, such as the Prius and its luxury brand, Lexus. Lexus vehicles, on average, had an ECU content of almost $1500.
"Toyota currently accounts for around 15% of all automotive ECUs installed on light vehicles. Thus, it is a key customer to win and retain," stated Ian Riches, a Director in the Strategy Analytics Global Automotive Practice.
"Despite Toyota’s leading position, the Chinese OEMs are growing the fastest," noted Chris Webber, VP, Strategy Analytics Global Automotive Practice. "Strategy Analytics forecasts Geely to emerge as the single largest Chinese OEM in terms of electronics usage," he added.
Press release contact
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Ian Riches |
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