Non-iPad Tablet Makers Stand a Chance with Segment Focus

Boston, MA - May 23, 2011 – Since nearly three-quarters of potential buyers in the UK and US are open to purchasing non-Apple tablets, Strategy Analytics finds that there is still plenty of opportunity for Apple competitors to take a share of the tablet market.  The Strategy Analytics report, “Tablet Competitive Positioning: Consumer Proposition Differentiators,” identifies eight attributes of consumer tablets which will determine the ability of vendors to meet market needs.

This Strategy Analytics primary research states that in addition to media consumption, there are numerous basic attributes and connectivity capabilities which are widely demanded by potential tablet buyers.  However, these features will not form the basis of sustainable competitive advantage.

Martin Bradley, Associate Director, said, “In addition to media consumption and interactive content there are important potential differentiators, including presentation, tele-presence and content creation. Vendors will need to target the needs of particular market segments to secure market share gains.”

Peter King, Service Director, added, “Everybody is aware that Apple has done well, but there is every potential for other vendors, such as Samsung and Motorola, to catch the market leader.”

This Strategy Analytics report develops a framework for analyzing the competitive environment and identifies opportunities for vendors to differentiate their products.