Samsung Reaches Elusive Top-4 Rank in Ultra-Competitive Market

Boston, MA - May 24, 2011 – Galaxy S smartphones from Samsung outsold Apple iPhones in Japan during Q1 2011, which places Samsung in the ranks of the top four handset vendors of Japan for the first time, according to Strategy Analytics. Android smartphones are now outselling iOS smartphones in Japan.

Tom Kang, Director of the Handset Country Share Tracker service at Strategy Analytics, said, “The Japanese market had always been tough to crack for foreign vendors as all previous attempts had failed. With smartphones, things are changing rapidly. First, Apple shook up the market with the iPhone, and now, for the first time, Samsung, is shipping more handsets than most local vendors, such as NEC, Casio and Kyocera.”

Neil Mawston, Director, Strategy Analytics, added, “Strategy Analytics believes that the healthy demand for the Android-powered Galaxy S at NTT DoCoMo drove Samsung growth in Japan. Samsung is the main player behind surging Android smartphone sales, followed by Sharp. Japan had always had a unique competitive landscape, but is now looking more and more like any other advanced smartphone market in the world as Android has flown by iOS in just three quarters.”

“Japan was not the only market affected by changes in the handset vendor rankings,” said Linda Sui, Analyst at Strategy Analytics. “In China, Huawei surpassed most foreign brands, such as LG and Motorola. Huawei even leaped ahead of local rivals like Lenovo and ZTE, entering the top-5 vendor list for the first time. The growth from smartphones and 3G devices is a serious disruptive force in Asia right now.”

The full report, “Global Handset Vendor Marketshare by Country: APAC: Q1 2011,” is published by the Strategy Analytics Handset Country Share Tracker (CST) service. Details may be found at the Handset Country Share Tracker home.