Pandora, Spotify Grab Automotive Industry Attention

Boston, MA - June 15, 20111 – The Strategy Analytics Automotive Multimedia and Communications Service forecasts widespread in-vehicle internet radio availability by 2018, as forecasted in the report, "Internet Radio in the Car: Audio Choices Expanding".

"The popularity of internet radio is evidenced by the recent initial public offering (IPO) of Pandora and the current hype around Spotify’s US launch. There is broad industry support from incumbent players such as Clear Channel," noted John Canali, Senior Analyst with Strategy Analytics Automotive Multimedia and Communications Service.  "Additionally, Ford, Toyota, BMW, Daimler and GM have been keen on enabling users with internet radio capabilities."

Chris Schreiner, Director of Strategy Analytics Automotive Consumer Insights Service added, "While there is a strong push by industry players to promote in-vehicle internet radio, the consumer demand for internet radio remains quite low."

This report, "Internet Radio in the Car: Audio Choices Expanding", examines the various business models surrounding internet radio, the current and future landscape of in-vehicle internet radio, as well as issues of usability and consumer demand.