Web Surfing and Messaging Most Used

Boston, MA - August 9, 2011 – Tablet owners currently use their devices for general web surfing and messaging, especially for quick searches, checking news, email and social networking. Additionally, more than half of the tablet owners and intenders recently surveyed by Strategy Analytics say that they use their tablet `daily' or `often' for social networking, games, eReading, music, apps and viewing photos.  The Strategy Analytics Wireless Device Lab report “How to Deliver a Differentiated Tablet Experience,” found that while the majority of tablet owners are very pleased with their user experience, there are several common usability problems, such as a lack of tablet-optimized apps, poor text input experience and the need to purchase a costly holder if not keeping the tablet in ones hands all the time. Also, iPad owners lament the lack of Flash and closed content ecosystems.

“Opportunities for differentiating the user experience of touchscreen and tablet products will evolve across many levels of the product/service proposition,” commented Paul Brown, a Director in the Strategy Analytics User Experience Practice.  “Faster processing, new form-factors, display and HMI enhancements as well as unique service and content propositions can be leveraged as sources of innovation.”

Kevin Nolan, Vice-President at Strategy Analytics, added, “While tablet owners use their devices mainly for web browsing and email, many tablet owners have found a way to adapt the product to their specific needs and behaviors. Strategy Analytics sees flexibility as a key contributing factor to the strong emotional attachment that many tablet owners feel toward their devices.”