Boston, MA - September 15, 2011 - The growth in personal liable business devices such as smartphones and tablets, is driving demand to manage and distribute applications among workers in a more dedicated and secure way than provided by public App Stores, through the creation of  dedicated Mobile Enterprise App Stores, according to a report from the Strategy Analytics Wireless Enterprise Strategies, “Assessing the Opportunity for the Mobile Enterprise App Store (EAS)”.

 

According to Andrew Brown, Director of Wireless Enterprise Strategies and author of the report, “The growth in mobile enterprise app stores has emerged from a need to help users discover relevant apps to their line-of-business, select the best and most relevant apps for distribution, access the app store securely with workgroup credentials, manage app version control in a way that is familiar and easy to understand for users, with no additional training required”.

 

“Various programs, such as the volume purchasing program (VPP) from Apple–which Strategy Analytics covered in an Insight earlier this year–are starting to provide companies with the ability to purchase apps in bulk, but these solutions are incomplete and still require a dedicated Enterprise App Store to more completely integrate management and distribution of applications into the company directory and workgroup structure,” added Gina Luk, senior analyst for Wireless Enterprise Strategies at Strategy Analytics.