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Tablet Plans Account for 40 Percent of all Mobile Broadband Plans as Operators Increase Device Offerings
Boston, MA - May 9, 2012 - An analysis of tablet tariffs from the Strategy Analytics Mobile Broadband Price Benchmarking Service reveals a steady growth in tablet tariffs, with an average of six tablet types available from each operator.
Mobile operators are now promoting tablet sales as well as phones and other devices. The launch of the new, third generation Apple iPad has been quickly adopted, as well as the Samsung Galaxy Tablet, returning to the roster of devices after lengthy legal challenges.
Author, Pawel Kmiec, says, "Offering tablet plans and devices is a key part of mobile operator strategy. Of all the plans available from mobile operators, tablet plans now account for almost 40 percent. Strategy Analytics expects this number to continue to grow. As new devices come onto the market, operators are keen to add them to their portfolio. We have seen a slowdown in the introduction of operator-branded tablets of late, however."
"There is much more in the way of 4G-specific tablet plans, too. Vodafone in Germany and Sprint in the US have both recently added 4G tablet plans to their range of offerings. With the scale and speed of 4G rollouts gathering pace, Strategy Analytics predicts a dramatic increase in 4G tablet plans in 2012."
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