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Mobile Operators Can Monetize the Cloud with Three Network Services
Amazon Web Services, Salesforce.com and Microsoft Challenge Mobile Operators
Boston, MA - June 7, 2012 - Mobile Operator Cloud Services are being upstaged by OTT service platform vendors like Amazon Web Services, Salesforce.com and Microsoft but operators can respond to such challenges and recapture value with real time services, always connected devices and connectivity management. In a new report from the Strategy Analytics Wireless Operator Strategies, "Three Ways Mobile Operators Can Monetize Cloud Service Value," Strategy Analytics identifies three key areas where mobile operators can capture value in Cloud networks.
Below are three essential concepts for mobile operators, along with names of leading vendor that can provide requisite solutions for each service.
- Integrate real-time, two-way or multi-party interaction, including voice, video and data, with web data sessions, content sharing and social networking. Solutions providers could include Metaswitch, Mavenir, Radisys, and Taqua;
- Offer 'always connected' devices, such as cloud phones and terminals, that derive superior functionality primarily from the network. These 'White label' OEM cloud phones and terminals are differentiated by network branded services and content. Solutions providers could include Nokia and Huawei;
- Create Software Defined Networks (SDNs) and virtualized connectivity. Cloud services virtualized servers and now operators can virtualize network resources. Solutions providers could include Alcatel-Lucent and ConteXtream.
"Mobile operators should seize the opportunity to enhance cloud-based services with open APIs and flexible, scalable platforms in the network to complement as well as compete with innovative, fast moving OTT players," commented Susan Welsh de Grimaldo, Director Mobile Broadband Opportunities.
Sue Rudd Director Service Provider Analysis, added, "All three opportunities are differentiated by mobile the operator’s unique networking knowledge. ‘Cloud phones’ also lower device component costs and processing requirements, exploit coming HTML5 and deliver superior 'perceived functionality' by making a 'smart network' in place of a 'smart phone.' By virtualizing network resources operators can create a "Network as a Service (NaaS)" option to attract premier developers. Mobile operators can leverage these new service models to capture value from the cloud."
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