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Samsung Becomes the Most Preferred TV Brand in the US and Western Europe
Vizio grew in the US to reach 10 per cent of Households
Boston, MA - June 25, 2012 - Samsung remains the most popular TV brand in the US and Western European markets, ahead of Sony, LG, Phillips, Panasonic and Vizio, according to the Strategy Analytics ConsumerMetrix survey report, "TV Brand Ownership and Preference Assessment," taken in the first half of 2012. Inquiries of 6000-plus consumers in the US and Europe show that more than 20 percent of households report ownership of a Samsung TV as their main TV, followed by Sony 14 percent, LG 11 percent and Phillips 9 percent. Samsung is currently the most preferred TV brand for those consumers considering a future TV purchase. Sony had ranked number one as recently as Q3 2011.
The Strategy Analytics study identified significant variations in TV ownership and brand preference in different countries. Panasonic ranks third in the UK, but ranks only sixth in France. Phillips ranks second in both France and Germany but gains relatively little traction in the US and UK. Vizio TVs, only available in the US, are now in over 10 percent of the US homes.
"In the current, challenging TV business, Samsung has successfully made itself a solid leader in market share, consumer preference and profits," says Jia Wu, Director and the report’s author. "In contrast to many of its competitors, Samsung’s popularity shows consistency across geography."
Kantideep Thota, Analyst, Connected Devices research, comments, "Although Samsung and Sony rank the top two preferred TV brands, 30 percent of the surveyed consumers do not have a preference when it comes to future TV purchases. Thus, other companies, such as Apple, still have an opportunity to bring new innovative TV products into this fragmented space."
Note: Strategy Analytics conducted an online survey, the 2012 ConsumerMetrix Survey fielded in March 2012. The sample consisted of n=2038 individuals in the US and n=3996 in Europe ages 15-74 years. Strategy Analytics weighted the data by country, age, gender and internet use to represent the US and European populations of internet users, respectively.
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