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Most Valuable Apps are Convenient, Useful and Used Regularly
Consumers Discover Most New Apps via Word-of-Mouth
Boston, MA - August 22, 2012 - For app developers to successfully compete in the apps market, it is imperative that apps be of a certain standard and quality, with most consumers finding quality in applications that are stable, easy to use, useful and function as expected. The recent Strategy Analytics' Wireless Media Lab report, Consumers Find Highest Value in Mobile Apps that are Convenient and Useful, finds that consumers do not want applications that are slow, cause glitches within their mobile device, or apps that run too many advertisements and send spam. The research also found that consumers visit a mobile application store a few times per week, with most visiting the app store to search for updates available for current downloaded apps, to check to see the featured and top apps at the time or to see if there are any new applications that have been released since their last visit.
"Consumers pay for less than 10% of the total number of applications they have downloaded, with over 80% of all applications downloaded being free," commented Taryn Tulay, Analyst in the Strategy Analytics Wireless Media Lab (WML). "For apps to hold any monetary value to the consumer, apps must be unique, of good quality and used by the consumer on a daily basis – providing them with a service or feature that they cannot get anywhere else."
"Ease of finding apps was rated the most important attribute of an app store, followed by good availability of free applications," added Paul Brown, a Director in Strategy Analytics' User Experience Practice (UEP). "With most consumers visiting a mobile application store multiple times per week, it is important for app stores to make discoverability of apps as straightforward as possible for the consumer due to the increasing number of mobile applications available."
Press release contact
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Taryn Tulay |
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+1 617 614 0746 |
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