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Consumerization, Cloud Services, Mobility, Mobile Device Management, and Social Technology are Reshaping the SMB Market in 2013
Business Solution Vendors are Capitalizing on Key Trends to Ignite New Growth in the SMB Solution Market
Boston, MA - May 30, 2013 - The continuing effects of the global recession will complicate SMB mobility market growth, but overall SMB IT spending has rebounded to a significant degree. Strategy Analytics believes several factors are converging to create a change that will encourage SMBs to deploy business solutions. The always-on Internet is now an assumed part of the business fabric in technologically-mature countries, this will impact SMB IT investment, including mobility, cloud services, mobile device management, and social technology. SA's Mobile Workforce Strategies (MWS) latest report - "2013 Top Trends Reshaping the SMB Mobility Market" - looks at how these trends are reshaping the ways SMBs buy, access and use business mobility solutions.
According to report author Gina Luk, "Historically, many business solutions vendors have taken scaled down, retrofitted versions of their large enterprise solutions to the SMB market. Lately, however, many are taking a new tack, starting with a bottoms-up approach where vendors design SMB applications to more closely resemble easy-to-use, highly functional consumer-social-oriented solutions, rather than complex, unwieldy enterprise software."
"In keeping with changing SMB needs and the mix of technology that will meet those needs, consumer-oriented vendors such as Amazon and Google, to Zoho are putting a user-friendly experience first, as they extend from consumer to business markets, and established SMB vendors, such as Intacct, Intuit, NetSuite, Microsoft, and Sage are upping their investments to make their solutions more accessible and simpler to use. Even vendors that have made their mark in the large enterprise space are revisiting SMB design points. Citrix, Oracle, Salesforce and SAP, for instance, are offering business products that were designed expressly for companies with limited IT personnel," added Andrew Brown, Executive Director of Enterprise research at Strategy Analytics.
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