Samsung Achieves Record Rating in Strategy Analytics' Technology Brand Preference Index

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Samsung Achieves Record Rating in Strategy Analytics' Technology Brand Preference Index

Motorola, Panasonic and Apple Were Weakest Performers Over Past Two Quarters

Boston, MA - July 10, 2013 - Samsung has achieved a record brand preference rating of +58.7 in the latest Strategy Analytics Technology Brand Preference Index. The research, published in "Technology Brand Preference Index June 2013", also found that Microsoft leapfrogged Apple into third place, while Toshiba leapt five places to number six and Sony also put in a strong performance. Motorola, Panasonic and Apple were the weakest performers over the past two quarters, while Chinese brands Lenovo and Huawei still languish at the foot of the Index. The brand preference rating is an indication of the balance between consumers who say they would choose a brand and those who would not, when buying technology products such as computers, mobile phones, TVs and related products, based on a survey of 6180 respondents in the US and Europe.

"Samsung continues to set the pace in consumer technology brand leadership," says David Mercer, Principal Analyst at Strategy Analytics. "The firm has increased its strength in every demographic segment and each country, confirming the power and scale of the company’s marketing strategies."

Technology Brand Preference Index: Top 10 Brands

Other brands in the survey included Acer, Amazon, Asus, Blackberry, Compaq, Google, Huawei, Lenovo, Mitsubishi, Motorola, Nokia, Packard Bell, RCA/Viore Sanyo, Sharp, Vizio.

Source: Strategy Analytics ConsumerMetrix survey, June 2013

Methodology: Strategy Analytics conducted an online survey, the ConsumerMetrix Survey fielded in June 2013. The sample consisted of n=2062 individuals in the US and n=4118 in Europe ages 15-74. Strategy Analytics weighted the data by country, age, gender and internet use to represent the US and European populations of internet users, respectively.

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