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PC Sales May Be Heading For Rebound, Says Strategy Analytics Survey
Boston, MA - July 31, 2013 – PC and software companies received some good news today with the publication of the latest consumer PC purchase intention data from Strategy Analytics' ConsumerMetrix service. According to the survey of nearly 6200 consumers in the US and Europe, "Home Computing Devices: Purchase Intention Index Q2 2013", nearly 23 percent of respondents are very or somewhat likely to buy a portable PC during the next year, compared to less than 17 percent in Q4 2012. The strongest improvements were seen in the US, but increased purchase intentions were also recorded in France, Germany and the UK. The analysts attribute the findings to a general improvement in consumer confidence supported by a modest economic upturn.
"The PC market has suffered for some time from falling sales and increasing competition from tablets," says Jia Wu, Director, Connected Home Devices (CHD). "But our survey findings suggest that consumers are still ready and willing to buy PCs when their personal finances begin to improve."
According to the survey, the purchase intention index for portable PCs has increased in the US by 10.5 percent and for desktop PCs by 11.1 percent since Q4 2012. The figures in Europe are 3.7 percent and 3.9 percent respectively.
"There has been much talk about the threat to PCs from surging demand for tablets," says David Mercer, Principal Analyst. "But this evidence suggests that many consumers are putting home computers back on the shopping list now that the economic outlook is improving."
Methodology: Strategy Analytics conducted an online survey, the ConsumerMetrix Survey fielded in June 2013. The sample consisted of n=2062 individuals in the US and n=4118 in Europe ages 15-74. Strategy Analytics weighted the data by country, age, gender and internet use to represent the US and European populations of internet users, respectively.
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