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Specialist Electronics Retailers Set To Dominate Tablet Sales
Boston, MA – October 21, 2013 - Strategy Analytics believes specialist electronics retailers will be the leading sales channel for Tablets, accounting for 35 percent of global tablet shipments in 2013.
In a new report from the Tablet and Touchscreen Strategies (TTS) service, Strategy Analytics believes Electronics Retailers and Direct sales from Vendors will account for over 50 percent of global Tablet shipments in 2013.
"While the channel composition is complex, providing consumers with many ways to buy, consumers are clearly happy to buy Tablets from outlets where they can hold, touch and play with the devices", said Matt Wilkins, Director of Tablets and Wearable Devices for Strategy Analytics. Wilkins went on to say that "…it is particularly important for first-time buyers to see the devices in the flesh, with competing models and price-points side-by-side".
In addition to forecasting tablet shipments by channel, the report also forecasts shipments by on-line and off-line sales. Peter King, Director of Tablet and Touchscreen Strategies for Strategy Analytics, commented that "Many consumers use physical retail stores as part of their selection process, and then go and place the order from a preferred online retailer". In emerging markets, online purchasing can be an easier and more convenient process for the consumer where retail presence does not have the same level of coverage as in mature markets.
The Strategy Analytics report Tablet Channel Shipment Forecast: 2010-2017 provides detailed forecasts of Tablet shipments by channel across six regions, including North America, Western Europe, Asia Pacific, Central and Latin America, Central and Eastern Europe, and Africa and Middle East.
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