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Strategy Analytics Expands Media Market Coverage with Digital Media Dashboard Launch
Boston, MA - October 24, 2013 – Strategy Analytics today announces the availability of a major new "one-stop shop" research tool addressing the $130Bn global digital and mobile media market. The Digital Media Dashboard (DMD) provides total media market sizing across all the major online and mobile genres (video, music, games, social networking), and includes critical total addressable market data for smartphones, tablets and smart TVs in 23 key markets. The Digital Media Dashboard is the industry’s most cost-effective and user-friendly data access tool for tracking the growth and future potential of online and mobile media and answers key questions such as:
- What is the total addressable market of smartphones, tablets and smart TVs today and in 5 years?
- What is the total value of the digital media market today and in 5 years?
- How does digital media spend split by business model such as transactional, subscription, and advertising?
- How does digital media spend segment by music, video, and social networking?
- What is the size of the OTT Video/TV market?
- How quickly is mobile advertising growing as a share of total digital advertising?
"The media industry can now access reliable, business-critical global market data easily and at a cost which is highly competitive with the alternatives," says David Kerr, Senior VP. "We are delighted to be able to support major media and technology players with this important new initiative at a time of change and opportunity for the industry."
"We will see a strong shift in business models across advertising, subscriptions and transactions across all media segments in the next few years. Advertising will still dominate but transactional revenues for media will nearly double over the next five years," noted David Mercer, VP and Principal Analyst.
For more information on the mobile and online digital media dashboard database and to view a demonstration click here.
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