| Boston MA |
Ohio |
Milton Keynes |
|
| Strategy Analytics Inc |
Strategy Analytics Inc |
Strategy Analytics Ltd. |
Strategy Analytics |
| 199 Wells Avenue Suite 108 |
|
Bank House, 171 Midsummer Boulevard |
15, rue Reaumur |
| Newton MA |
|
Milton Keynes |
75003 Paris |
| MA 02459 |
|
MK9 1EB |
France |
| USA |
USA |
United Kingdom |
|
| Tel: +1 617 614 0700 |
Tel: +1 617 614 0716 |
Tel: +44 1908 423600 |
Tel: +33 1 53 40 99 50 |
Fax: +1 617 614 0799
Map/Get Directions |
Fax: +1 614 431 2343 |
Fax: +44 1908 423650
Map/Get Directions |
Fax: +33 1 53 40 99 59
Map/Get Directions |
| |
|
|
|
| Los Angeles |
San Francisco Bay Area |
London |
|
| Strategy Analytics Inc |
Strategy Analytics Inc |
Strategy Analytics : Teligen |
Strategy Analytics GmbH |
| 3342 Wimbleton Drive |
2610 Presidio Dr. |
Great West House, Great West Road |
Sebastiansplatz 5 |
| Los Alamitos |
Brentwood |
Brentford |
D-80331 Muenchen |
| CA 90720 |
CA 94513 |
Middlesex, TW8 9DF |
Germany |
| USA |
USA |
United Kingdom |
|
| Tel: +1 617 614 0719 |
Tel: +1 617 614 0732 |
Tel: +44 2081 850402 |
Tel: +49 89 51 51 35 0 |
| |
Fax: +1 925 308 7727 |
Fax: +44 2081 850419
Map/Get Directions |
Fax: +49 89 51 51 35 55
Map/Get Directions |
| |
|
|
|
| |
|
|
|
| Strategy Analytics Inc |
Strategy Analytics Inc |
Strategy Analytics Inc |
|
| Level 18 Yebisu Garden Place Tower |
16F, Gangnam Bldg., 1321-1 |
59-2-102 Beijing Suncity |
|
| 4-20-3 Ebisu Shibuya-ku |
Seocho-dong, Seocho-gu |
No. 30 Litang Road, Xiaotangshan |
|
| Tokyo 150-6018 |
Seoul, 137-070 |
Changping District, Beijing |
|
| Japan |
Korea |
P. R. China 102209 |
|
| Tel: +81-3-5789-5935 |
Tel: +82 2 310 9122 |
Tel: +86 10 8975 5246 |
|
| |
Fax: +82 2 757 7100 |
Fax: +86 10 8975 5246 |
|
| |
|
|
|
| |
|
|
|
|
PK & Wise |
Hinton Information Services |
|
|
6F J's Building |
6F-3 #103 Rueihu Street |
|
|
1487-4 Seeocho-dong Seocho-gu |
Neihu |
|
|
Seoul 137869 |
Taipei 11494 |
|
|
Korea |
Taiwan |
|
|
Tel: +82 2 597 8756 |
Tel: +886-2-27993110 ext. 319 |
|
|
Fax: +82 2 598 9444 |
Fax: +886-2-27995560 |
|
Microsoft Set for Boost from Acquisition of Nokia Assets
Microsoft showing strong signs of capturing third ecosystem prize, acquisition of Nokia devices and services a strong statement of ambition
Boston, MA - December 18, 2013 - The multi-billion acquisition of Nokia's devices and services business sends a strong statement of ambition to the industry that Microsoft is pulling no punches in its renewed vigor to push into the mobile industry. This is being supported by Microsoft's own industry-leading cloud computing offers and the strong following enjoyed by Skype. App developer sentiment is also shifting in Windows Phone's favor. However Microsoft needs to improve its assets and offerings in areas related to social and mobile payment, says the report "Handset Vendor Content & Services Strategies: Microsoft" published by Strategy Analytics.
The report is the second of a series published by Strategy Analytics to assess the strengths of mobile device vendors' competitiveness in the mobile content and services ecosystem, following the report on Apple, published in October. Through a panoramic assessment of Microsoft's key assets, the analysis recognizes Microsoft's industry leadership positions in cloud computing and its strengths in communication and search & advertising. It also highlights Microsoft's weakness in social aspect, and its almost complete absence from mobile payment.
"Using similar methodologies as we did with Apple, we dive deep into Microsoft's content and services assets in different sectors, and evaluate them against the main competition Microsoft will encounter as well as the industry in general", said Nitesh Patel, Director at Strategy Analytics. "It's clear that Microsoft is leading in cloud computing and productivity, and is strong in communication through its Live legacies and Skype acquisition. It also enjoys a dedicated following in the gaming community, and although its advertising business pales in comparison to Google's, it is ahead of Apple in that regard."
According to Wei Shi, Analyst at Strategy Analytics' Wireless Media Strategies (WMS) and the author of the report said, "The acquisition of Nokia gives Microsoft a significant boost in hardware, but a new challenge for Microsoft is integrating the new assets gained through the deal while, building on its position as the 3rd mobile ecosystem. If the integration is managed well, the addition of Nokia's services, such as its highly regarded app developer program, strong imaging applications and competitive music services will give Microsoft a boost. A long term strategic partnership with HERE will bolster the mapping capabilities, although their is potential for consumer and advertiser confusion with HERE Maps being offered alongside Bing Maps. However, in the key apps battleground, while Microsoft remains clearly behind Android and iOS, developer sentiment is growing for Windows Phone with 32% of mobile app developers intending to support the platform in the coming year."
More analysis on mobile content and services can be found at Strategy Analytics' Wireless Media Strategies and App Ecosystem Opportunities services.
Microsoft leading in cloud computing, but improvement needed in social
Press release contact
|
|
Wei Shi |
| Phone number:
+44 1908 423627 |
| Email:
Contact me |
© 2019 Strategy Analytics