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Strategy Analytics at Consumer Electronic Show (CES): Innovative App Experiences to Drive the Wearable Device Ecosystem in 2014
Strong Wearable Device Momentum at CES Bolstered by Strong Developer Support
Las Vegas CES and Boston, MA - January 7, 2014 - Positive developer sentiment towards connected wearable devices, combined with strong wearable device innovations announced at the Consumer Electronics Show (CES), will propel the Wearable Device Ecosystem to new heights in 2014. This prediction is one of ten published by Strategy Analytics’ Media & Apps team in the recently published report “Top 10 Wireless Media & Apps Predictions for 2014.” The report also predicts that mobile operators will become more important in the mobile content value-chain – a prediction supported by AT&T’s announcement about Sponsored Data; video content becoming a key battleground for the major device vendors Apple; Google, Microsoft and Samsung; and Bluetooth LE to remain as a hot but immature technology for enabling mobile commerce.
Much of the early discussions at the Consumer Electronics Show (CES) have centered on device related innovations for Wearable Devices, however, David MacQueen, Executive Director, Media & Apps at Strategy Analytics noted “Devices are only one part of the equation for the wearable device ecosystem. On a very positive note, our recent survey of the application developer community shows that 27 percent intend to create apps for wearable devices in 2014, an 8-fold growth from 2013. This clearly demonstrates that the innovation for both various wearable device categories and enabling technologies for wearable devices will be matched with developer creativity to create compelling user experiences.”
Although the wearable device category is a small but growing sector in 2014 Strategy Analytics Media & Apps team also predicts mobile operators to take a more important role in mobile content and application delivery. At CES AT&T announced the launch of AT&T Sponsored Data, which enables businesses to sponsor and pay for the data charges associated with customers accessing specific content and applications over the mobile network, rather than having the data use come out of the consumer’s mobile service plan. Nitesh Patel, Director, Wireless Media Strategies (WMS), Strategy Analytics noted “While this new business model is not going to change the industry overnight, we expect the initial adoption of sponsored data by developers, brands, and advertisers will be met with enthusiasm, although limited in the near term to small trials which will serve to validate its value to sponsors.”
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