48 percent of US Smartphone Owners Use Apps Behind the Wheel
Boston, MA - April 17, 2014 – Google Search and Google Navigation are
the two most commonly used apps while driving in the US and Western
Europe according to a recent Strategy Analytics (www.strategyanalytics.com)
survey. The Automotive Consumer Insights (ACI) report “The Connected
Car: Consumer Interest and Current User Experience” shows that 48
percent of smartphone owners in the US report using apps while driving.
This is in comparison to 37 percent in Europe and
a whopping 78 percent in China.
Click here for the report:
https://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=9551
Facebook is also
frequently used while driving by smartphone owners in the US and Western
Europe. Additionally, Pandora is regularly accessed behind the wheel in
the US while QQ, WeChat, and Sina Weibo are most
commonly used while driving in China.
“Drivers
are frequently accessing these services, with search, navigation, and
parking finder apps in particular, providing tangible benefits to
driving,” commented
Chris Schreiner, Director of Strategy Analytics Automotive
Consumer Insights. “Consumers tell us they want to access these apps
through the in-vehicle controls to minimize driver distraction, but
current connected car implementations leave much to be
desired.”
Kevin Nolan, Vice President
of Strategy Analytics UX Innovation Practice added “Apple CarPlay and
Google’s Open Automotive Alliance have the potential to provide better
access to a wider
variety of apps, but implementation issues may hinder the overall user
experience of those solutions.”