Strategy Analytics Report Highlights Growing Popularity of
IP-Enabled Devices that Deliver Internet Content to the TV Screen
Boston, MA - July 9, 2014 – The global installed base of Connected TV
devices (including Smart TVs, Games Consoles, Blu-ray Players, Digital
Media Adapters and Set-Top Boxes) will double over the next 5 years
exceeding 2 billion units by 2018 according to
the Strategy Analytics Connected Home Devices (CHD) service report,
“Connected CE Devices Market Forecast: Global 2009-2018”.
Click here for the report: http://bit.ly/TSsDzL
Other key findings from the report include:
·
IP connectivity is fast becoming ubiquitous as IP-enabled CE devices accounted for
87 percent of all CE devices shipped in 2013.
·
Global households own an
average of 2.8 connected CE devices with the USA seeing the highest levels of ownership at 7.7 devices.
·
Global retail spend on Consumer Electronics products will
exceed $1 trillion for the first time in 2017.
·
Average global retail spend per household on all Consumer Electronics products grew 2.9 percent
in 2013 reaching $485.
Quotes:
David Watkins, Service Director, Connected Home Devices commented:
“The growth in ownership of Connected TV devices is having a profound
effect on the way in which people access and consume media content on
the TV set. Furthermore they are helping to provide opportunities for
companies outside of the traditional TV industry such as Google, Apple
and Amazon to compete for a share of the TV audience”.
Eric Smith, Analyst, Connected Home Devices said:
“On a global scale, IP-enabled flat panel TVs are the most common
Connected TV device in living rooms today, occupying close to 30 percent
of the installed base of such devices, a
figure that is set to rise towards 50 percent by 2018. However, that is
not to say that IP-enabled TVs will necessarily become the default
device that consumers use to access OTT content as there will continue
to be various device options available to consumers”.