Strategy Analytics: Global Tablet Shipments grow 5% in Q2
2014.
Boston, MA – August 19, 2014 – According to the latest research from
Strategy Analytics, global tablet shipments reached 52.4 million units
in the second quarter of 2014. Tablet shipments from both Apple and
Samsung were down on Q2 2013 volumes.
Second
quarter 2014 Global Tablet shipments were up 5% at 52.4 million units,
with Asus and Lenovo the only top 5 ranked vendors delivering shipment
growth over Q2 2013. Despite both Apple and Samsung
suffering a decline in shipments, the two companies maintain a firm
grip on the tablet market, where their combined shipments accounted for
41% of the global market in Q2 2014. White Box vendors capitalized on
the demand for low cost tablets, with shipments
up almost 2 million units over Q2 2013.
Peter King,
Director of Tablets at Strategy
Analytics, said, “The lack of new models from Apple clearly hurt the
company’s shipments, but we expect new products in the fourth quarter to
reinvigorate shipments. While Samsung had a noteworthy
quarter in Q1 2014, we suspect high inventory levels resulted in the
fall in shipments in the second quarter. We expect both Apple and
Samsung to have a stronger second half year with Q4 particularly strong
due to new models and year-end seasonal promotion.”
King added, “Lenovo continues to build momentum with its
PC+ strategy (that is smartphones and tablets), for now Lenovo continues to outperform the market, but it needs to watch Asus who are fighting hard to gain 3rd place in the Tablet rankings”.
Exhibit 1: Global Tablet Vendor Shipments and Market Share in Q2 2014 (preliminary)
The following reports were used in the creation of this press release:
Global Tablet Vendor Market Share: Q2 2014
Published by the Strategy Analytics
Tablet & Touchscreen (TTS) service.
1. Shipments refer to
sell-in. Numbers are rounded. The definition of tablet does not
include e-book readers or convertible PCs.