Samsung TV Prices Fell 13 Percent in 1H 2014

UNITED STATES		UNITED KINGDOM	FRANCE
Boston MA	Ohio	Milton Keynes
Strategy Analytics Inc	Strategy Analytics Inc	Strategy Analytics Ltd.	Strategy Analytics
199 Wells Avenue Suite 108		Bank House, 171 Midsummer Boulevard	15, rue Reaumur
Newton MA		Milton Keynes	75003 Paris
MA 02459		MK9 1EB	France
USA	USA	United Kingdom
Tel: +1 617 614 0700	Tel: +1 617 614 0716	Tel: +44 1908 423600	Tel: +33 1 53 40 99 50
Fax: +1 617 614 0799 Map/Get Directions	Fax: +1 614 431 2343	Fax: +44 1908 423650 Map/Get Directions	Fax: +33 1 53 40 99 59 Map/Get Directions

			GERMANY
Los Angeles	San Francisco Bay Area	London
Strategy Analytics Inc	Strategy Analytics Inc	Strategy Analytics : Teligen	Strategy Analytics GmbH
3342 Wimbleton Drive	2610 Presidio Dr.	Great West House, Great West Road	Sebastiansplatz 5
Los Alamitos	Brentwood	Brentford	D-80331 Muenchen
CA 90720	CA 94513	Middlesex, TW8 9DF	Germany
USA	USA	United Kingdom
Tel: +1 617 614 0719	Tel: +1 617 614 0732	Tel: +44 2081 850402	Tel: +49 89 51 51 35 0
	Fax: +1 925 308 7727	Fax: +44 2081 850419 Map/Get Directions	Fax: +49 89 51 51 35 55 Map/Get Directions

JAPAN	KOREA	CHINA

Strategy Analytics Inc	Strategy Analytics Inc	Strategy Analytics Inc
Level 18 Yebisu Garden Place Tower	16F, Gangnam Bldg., 1321-1	59-2-102 Beijing Suncity
4-20-3 Ebisu Shibuya-ku	Seocho-dong, Seocho-gu	No. 30 Litang Road, Xiaotangshan
Tokyo 150-6018	Seoul, 137-070	Changping District, Beijing
Japan	Korea	P. R. China 102209
Tel: +81-3-5789-5935	Tel: +82 2 310 9122	Tel: +86 10 8975 5246
	Fax: +82 2 757 7100	Fax: +86 10 8975 5246

		TAIWAN

	PK & Wise	Hinton Information Services
	6F J's Building	6F-3 #103 Rueihu Street
	1487-4 Seeocho-dong Seocho-gu	Neihu
	Seoul 137869	Taipei 11494
	Korea	Taiwan
	Tel: +82 2 597 8756	Tel: +886-2-27993110 ext. 319
	Fax: +82 2 598 9444	Fax: +886-2-27995560

OFFICES

ANALYSTS

Samsung TV Prices Fell 13 Percent in 1H 2014

Samsung CE division profits hit 3-year high in Q2 2014 in face of flat revenue

Boston, MA - August 20, 2014 - Although Samsung is a leader in the growing Ultra HD (UHD) TV segment, average selling prices (ASPs) for Samsung TVs fell 13 percent in the first half of 2014 compared to the previous year according to Strategy Analytics Connected Home Devices (CHD) service report, “CE Vendor Quarterly Analysis Samsung (SSNLF): Q2 2014.”

Click here for the report: CE Vendor Quarterly Analysis Samsung (SSNLF): Q2 2014

Other key findings from the report include:

Samsung’s TV shipments grew by 16 percent in the first half of 2014 from the same period last year on demand generated by the World Cup in Brazil, Strategy Analytics estimates.
Strategy Analytics estimates that Samsung Flat Panel TV (FPTV) average selling price hit approximately ?678,000 ($646) in the first half of 2014.
Strategy Analytics predicts that Samsung’s global FPTV market share will further expand in 2014 as it remains the market leader in the U.S. and in most European and Latin American markets.

Quotes:

David Watkins, Service Director, Connected Home Devices commented: “By seizing on demand for TVs in Central and Latin America in the run-up to the World Cup, Samsung’s TV shipments grew faster than the industry average but that reliance on emerging market sales negatively impacted average selling prices. The first half of 2014 likely provided Samsung the added ability to clear out old inventory as it gears up for a busy holiday season, particularly as it begins heavy marketing of its UHD TV line-up.”

Eric Smith, Analyst, Connected Home Devices said: “Despite much lower average selling prices, Samsung was still able to turn a profit in its consumer electronics business due to economies of scale on massive shipment volumes. In fact, Samsung’s Consumer Electronics division recorded an operating margin of 5.9 percent, a three-year high.”

Press release contact

Eric Smith

Phone number: +1 617 614 0752

Email: Contact me

NEWS | EVENTS